Nayeon of the multinational nine-member girl group TWICE appeared in the visuals for VIVAIA's 2026 spring campaign, "Feel the Comfort."
This campaign marks a landmark project for VIVAIA, as it is the first time the brand has featured a celebrity in a campaign. Against the backdrop of the dynamic energy of New York, Nayeon walks effortlessly through the modern city streets, exuding a confident stage presence and refined personal style. She radiates an understated yet striking presence, fully expressing her natural charm.
NAYEON is seen wearing the new satin "Jogger Sneakerina" and the iconic "Margot Mary Jane." The silhouettes exude appeal, combining softness and structured form, as well as femininity and functionality. The lightweight design and cushioned insole flexibly support each step NAYEON takes, accompanying the rhythm of the city and showcasing new possibilities for flat shoes. Each frame captures NAYEON's movement and reality, elevating casual moments into confident style. When asked, "What does 'comfort' mean to you?", NAYEON commented, "It's when I can be my true self." These words symbolize the message of this campaign—the moment when confidence, authenticity, and comfort naturally converge.
[Full comments]
–What were your first impressions when you wore these shoes?
They were very comfortable and surprisingly light.
–When do you feel the most comfortable?
When I'm taking a shower and lying in bed.
–What does "comfort" mean to you, NAYEON?
Being able to be myself.
–What is the most important point for you in fashion?
Being on trend is important, but comfort is always the top priority.
–What would you recommend today, NAYEON?
I would choose the "Margot Mary Jane" that I'm wearing now. I like how simple and comfortable they are. I especially love the soft, cushioned insole.