I’ve seen a few western artists start doing things similar to light sticks, which are typically a K-pop exclusive thing. Doechii released a light stick on her “Live from the Swamp” tour and Playboi Carti released a flash light that has the same premise of a light stick for his “Antagonist 2.0” tour. I feel stuff like this could lead to more western artists selling K-pop associated merch. Maybe we’ll start seeing them sell photo cards too.
I personally am a big fan of this. I always thought light sticks and photo cards were a cool concept with K-pop, and now seeing western artists selling them is even cooler.
However, I saw a lot of K-pop fans annoyed when Doechii first announced her light stick. People were saying she’s stealing from Korean culture. I didn’t see anyone really complain about Carti’s, probably because it was marketed as a “flashlight”, but I’m sure they would have hated on his too if they connected the dots that it’s the same concept as a light stick.
I want to know, what do you think about western artists selling this prominently K-pop type of merchandise?