According to Youtube “Billboard uses an outdated formula that weights subscription-supported streams higher than ad-supported. This doesn't reflect how fans engage with music today and ignores the massive engagement from fans who don’t have a subscription…
…We’re simply asking that every stream is counted fairly and equally, whether it is subscription-based or ad-supported—because every fan matters and every play should count.
After a decade-long partnership and extensive discussions, they are unwilling to make meaningful changes. Therefore, after January 16, 2026, our data will no longer be delivered to Billboard or factored into their charts.”
from eta chartdata on X